Ford has unveiled the much awaited small car Figo at a function in New Delhi. The car was unveiled by Alan Mulally, president and CEO of Ford Motor Company. Ford is focusing on economies of scale and implementing One Ford strategy across markets. The Figo (code named B517) will be launched in the country in March 2010. The Figo (showcased was a Titanium variant) which is expected to compete with the Hyundai i20 and the Maruti Swift, was also showcased to its dealers in Chennai recently.
The small car will be a four-door hatchback, powered by an indigenous diesel (1.4 Duratorq) and petrol (1.2 Duratec) engine manufactured at its Chennai plant. Ford India has invested around $500 million (Rs 2,400 crore) to double the current capacity by one lakh cars and 2.5 lakh engines. Expect Ford to price the Figo very competitively and give competition a run for its money.
Ford Figo Promo Video : -
