Famous Pakistani fashion model Ainne Ali Khan is modelling Summer Collection.Gul Ahmed Lawn, nice print n galey ka design
Famous Pakistani fashion model Ainne Ali Khan is modelling Summer Collection.Gul Ahmed Lawn, nice print Red n Light Yellow
Famous Pakistani fashion model Ainne Ali Khan is modelling Summer Collection.Gul Ahmed Lawn, nice print
Famous Pakistani fashion model Ainne Ali Khan is modelling Summer Collection.Gul Ahmed Lawn, nice print
Famous Pakistani fashion model Ainne Ali Khan is modelling Summer Collection.Gul Ahmed Lawn, nice print
A fashion model is modelling Summer Collection.Gul Ahmed Lawn, nice print
A fashion model modelling Summer Collection
A fashion model is modelling Summer Collection,nice black flower print
Pakistani brand Bareeze never fails to attract millions. Chinyere Couture 2009 presents an extraordinary ambiance of warmth, luxury and colorful traditions of the Pakistani soil. This Pakistani ethnic multi-hued collection is boasting about the vibrant culture and values of the soil.
The Chinyere Couture collection 2009 is a pure motif of the traditional heritage of Pakistani fashion, woven in conventional styling and embroidery and handcrafted with gota kinari, beadwork, dabqa, naqshi and silk in abundance.
Impressively designed to cater to your needs, Pakistani brand Bareeze never fails to fulfill its promise of gratifying your desires to the fullest
KARACHI, APR 28 :- A model presents a creation by Pakistani designer Zoya Afzal during a fashion show in Karachi, Pakistan |
(October 14, 2007)
(October 14, 2007)
(October 14, 2007)
Fashion Designers PK: Vinnie's new avtar
She's been walking the runway for almost 16 years, but never could a fashion show have meant more to Vinnie than the one set up for the launch of her spring/summer collection of V9 lawn prints. She wasn't on the ramp that night, but her credibility was. Here was Vinnie reinventing herself as fashion entrepreneur and there was proof enough that she would be a hit at it...
The night belonged to Vinnie like never before. There at the artistic shed of the Karachi Commune, all fragments of the fashion and entertainment industry were taken in and somehow wielded together as one. They had all come to show support for the gorgeous woman who had always made so many of their fashion shoots seem a bit more beautiful. Nomi Ansari, Deepak Perwani, Umar Sayeed, Rizwan Beyg, HSY, Sonya Battla, Karma, Shamoon, Shahzad Raza, Yusouf Qureshi, Amean J...the list was endless and it extended to musicians like Zeeshan Parwez, Uns Mufti and even Ali Azmat. Always on the trail to new designers, Zahir Rahimtoola was obviously there to pick out any new potential and Amin Gulgee, who had lent his jewelry to the show, followed accompanied by the one and only Gulgee himself.
It was a night that crackled with energy where icy chilled cans of Red Bull flowed freely instead of coffee and hor d'ouvres replaced the lavish banquets that often accompany sponsored shows. The low-lit, smoky air of the shed provided a groovy reception to people who had navigated their ways through the confusing and run down gallis of Old Queen's Road to make it to the newly created hub of fashion that night. Vinnie had invited the world to witness her transition and she had put her finances, credibility and future on line. A huge risk to take, there was never a doubt that she could or would go wrong.
There never has been any doubt that is anyone could structure a business out of the expertise they hold, it would be Vinnie. Where most models in Pakistan tend to fizzle out with time, pursue parallel careers on television or retire to get married and have babies, Vinnie is the only professional after Frieha Altaf who has remained committed to the cause of fashion. V9 is the first step. This year she got six different designers to visualize what could be done with the fabric, but next year, she confirmed she would be designing her own line. It wouldn't be hard to imagine Vinnie taking a bow at Pakistan Fashion Week at some point.
Her plans don't stop there. Stepping on this roller coaster ride that Pakistani fashion is fast becoming, Vinnie has plans to branch out even further. V9 will progress to Casa V Casa, she confided to FashionPk, CVC being her line of bed linen. And with home accessories she plans to stock big. Unable to stock her lawn collection last year as the exhibitions were all sold out, Vinnie also confirms plans of opening up her own outlet by next year.
With all these plans buzzing in the air, it was no surprise that her debut show as designer was marked for success. Back to the show, with people packed in the shed, the delay in starting the show provided ample time for the industry insiders to catch up on latest gossips, forecasts and chit chat. It was indeed a noisy bunch that was eventually steered into the runway area.
With Vinnie as shepherd, there were no doubts that the show would boast of fashion's top models and there they were: Iman, Iraj, Nadia, Sunita, Tooba, Fayezah, Sanam, Misha, Gia, Rubab, Neha and the new Nadia Ali. Maliha Naipaul has never really made it as a professional model but her appearance just added to the air of camaraderie already present. ZQ and Tanya were missed. Shahzad Raza out did himself this time, as far as styling goes. With an individual look given to each girl, there was a trendiness to the way they looked and of course Shahzad managed to do that without compromising on them looking beautiful. With HSY on the choreographer's seat, it was indeed a winning combination.
Fashion; refers to the styles and customs prevalent at a given time. In its most common usage, "fashion" exemplifies the appearances of clothing, but the term encompasses more. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than the culture as a whole. The terms "fashionable" and "unfashionable" were employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression. The term "fashion" is frequently used in a positive sense, as a synonym for glamour, beauty and style. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness. The term "fashion" is also sometimes used in a negative sense, as a synonym for fads and trends, and materialism. A number of cities are recognized as global fashion centers and are recognized for their fashion weeks, where designers exhibit their new clothing collections to audiences. These cities are Paris, Milan, New York, and London. Other cities, mainly Los Angeles, Berlin, Tokyo, Rome, Miami, Hong Kong, Sao Paulo, Sydney, Barcelona, Amsterdam, Madrid, Montreal, Mumbai, Vienna, Auckland, Moscow, New Delhi, San Juan, Stockholm, Turin and Dubai also hold fashion weeks and are better recognized every year.Dressed in a sharply tailored, slim-fit suit and even a narrower blunt-end tie, Simon P. Lock looks every bit the professional who is in tune with the latest fashion trends. Add the dark shades and he seems to have walked out of a big-budget Hollywood blockbuster. Tall and lean with a shaved head, he cuts a figure that screams serious business but he is in no ordinary business: Lock is the regional head of one of the world’s most prime fashion powerhouse IMG. Hence, being trendy is an inherent part of the package that oozes success and confidence.Lock’s career graph resembles Pakistan’s inflation curve — constantly on the rise. If he has ever slipped, than it has been while pursuing his love of skiing but as a level 3 ski instructor, those slips too have been few. In fact, Lock’s love for skiing saw him start a skiing business and then later a skiing school, both of which saw tremendous success. And it was precisely his deft manoeuvring skills that finally led him to a field far more dangerous and slippery than a skiing slope: fashion. Lock landed in Pakistan with a single point agenda: establishing.
Pakistan Fashion Week (PFW). “It was a great challenge to build a fashion week in Pakistan,” he says. The inherent PR skills take over and his tone becomes measured. “We began talking to both fashion councils (Pakistan Fashion Design Council and Fashion Pakistan). The industry was fractured initially. We stressed upon unity and dedication. We worked diligently with the players and witnessed some serious enthusiasm from the industry. We managed to establish a sense of unity and got corporation,” he explains. He hails the creation of the advisory board for PFW as a giant step that is necessary for a successful event. “It has representation from fashion councils, the media and the industry. I feel it’s a great start,” he says. But there must be something more about Pakistani fashion than a pool of talent that made him consider the prospects of a fashion week. “It’s a combination of many things. Pakistan has depth of talent in design, enough to sustain a fashion week,” he immediately replies. However, not satisfied with his answer, I repeat my question. This time details emerge. According to Lock, the west has shown certain level of interest in this region’s design. “Fashion is always looking for something new as it only survives on constant change. The world has started to understand colour, intricate fabrics and embellishments more. Pakistan has all of it and more to offer.”
This must sound like music to the ears of those who have always maintained that Pakistan must sell the world what it excels in: embellishment, textile and its unique colour palette.This brings us to the most important question: what will one get to see in PFW? Bridals? Especially since there are not many designers in Pakistan who can run merely on prêt-a-porter (ready to wear) lines. “Well, PFW is not anti-bridal because the bridal industry is the backbone of fashion in Pakistan and responsible for its growth. However, fashion weeks mainly showcase prêt collections. In PFW each collection will comprise at least 80 per cent of prêt, the rest is up to individual designers,” he declares.On the production side, IMG will import leading support professionals, especially production crews.
“Bringing international production professionals is very important for the growth of the event. With our expertise in organising fashion weeks, the local industry will also benefit as they will also be co-participants. From models to production crews, stylists to media and PR, a fashion week has a way of educating everyone involved,” he says.‘Fashion is always looking for something new as it only survives on constant change. The world has started to understand colour, intricate fabrics and embellishments more. Pakistan has all of it and more to offer,’ says the regional head of IMG, Simon P. Lock. PFW provides the local fashion industry and the country itself an opportunity to be a part of the global market place. In this aspect, Pakistani fashion has some good advantages: PFW will help to find new designers, and drawing upon IMG’s resources it can reach out to the world. PFW will be part of an impressive list including Milan, Berlin, New York and Sydney among others. This will provide opportunities to local stars to show in other fashion weeks. “Creating opportunities to network is our strength. This is how Marc Jacobs came to the attention of Bernard Arnault of Louis Vuitton conglomerate of luxury brands,” he claims.Pakistani designers will have to work hard to get noticed by international brands. They will have to learn the ropes of business of fashion. “Creativity, consistency and dedication are the necessary ingredients to becoming a success in the business of fashion. Designers have to be committed all the way. They cannot skip a year,” he warns. Given everything is followed to the tee, Lock gives a decade to Pakistani designers to make their mark on the international scene. However, even after 10 years of being a part of the global fashion circuit, Australian designers have not been able to achieve this kind of success. The chances then of an Indian or Pakistani heading a Parisian fashion house seem almost non-existent.“Image wise, Australian designers are not big enough like their European or American counterparts but in terms of exports they are big. In just decade (1996-2006) Australia’s fashion exports jumped from zero to approximately $200 million.” Lock gets a bit defensive. I press on. “Australian designers aren’t lacking anything. I think fashion is very Euro-centric. Bernard Arnault is only Paris. Almost all luxury and prêt houses started in Europe and conglomerates emerged. But things are changing,” he maintains.According to Lock, Asia Pacific is the new frontier of fashion. “We’re seeing it happen. Shanghai Tang is the best example of this emerging conglomerate culture. To support this revolution India, China and Pakistan are exploding with consumers and aesthete. And as they are becoming sophisticated, they are becoming more and more confident,” he adds.Lock maintains that creativity has no nationality or skin colour. You have to understand media and business fairly well. “Marc Jacobs has a persona. He is a star.
Fashion is entertainment. Along with creativity, you have to have a persona,” he says.It is almost blasphemous to liken fashion to entertainment. In Pakistan this controversial debate has been going on for ages. “It’s alright to treat fashion as entertainment as it has similar ingredients: beautiful models, glamour, red carpet, celebrities, corporate interests, business angle and others. It’s something people want to see and read about. It can catapult an unknown designer to dizzying heights of fame. Galliano is an example here,” he explains. I notice Lock’s reference points, too, are European.Back to Pakistan Fashion Week. IMG plans to market PFW to about 70 departmental stores and 350 exclusive boutiques around the world. Buyers from these retail places will be invited to Lahore this year. “There are consumers who want to look outside stores. Orders are smaller but their profile makes them highly exclusive, thus immensely influential. We want to keep building our portfolio so that we can go to stores and the media to offer diversity,” he reveals.IMG also intends to invite the international media to PFW. For New York Fashion Week, Lock has personally extended invitation to Hillary Alexander, The Independent’s revered fashion writer. “She is excited. She is coming with her photographer,” he discloses. My turn to show audacity. What about Suzie Menkes and Anna Wintour, American Vogue’s editor? “Oh! She and Anna haven’t come to Australia even after 13 years. Anna said to me: ‘I will come, Simon, when I have to come’. She meant that it’s not influential for American Vogue. It’s like the holy grail to me and it’s relevant to Pakistan, too,” Lock says.While PFW is hugely beneficial for the local industry for its growth, and absolutely imperative to transport it to the next level, it is also extremely advantageous for the country itself. At a time when Pakistan is suffering from a gigantic image problem because of a pseudo-democracy, human rights abuses, violence against women, reported links with terrorist organisations, rising Talibanisation and so forth, the country needs to project the creative, peaceful and progressive side to the world.“We are having difficulties in marketing PFW. Media outlets like CNN, BBC, New York Times, in short the international media, is always full of negative news coverage about Pakistan.
Pakistan Model and Actress Meera Ansari
Meera Ansari Fashion Photos
